dima
  • [concept] Fashion House

    [May 2009 - University of Plymouth - Year 2 Design Project]

    Following an extensive group-led process of contextual investigation of the locality, we were given an outline brief to create a building dedicated to fashion production and a venue for catwalks, along with a more specific brief of areas and facilities to be provided. I took the project in the direction of embedding a community of students and aspiring fashion designers within a multi-function space overlooking Sutton Quay with separate revenue stream from a cafe and restaurant. My design sprang from the concept of intersecting 2 separate grids related firstly to human scale framing the catwalks juxtaposed to a larger overarching institutional structure that reflected a nearby contextual scales. The interplay between these 2 scales helped formalise external flow through the site literally along the axis of the catwalk. The catwalk is inverted from the typically raised platform to a level and even sunken stage, intended as a means of empowering participation, informal usage and also to encourage the dissolution of an extremely apparent social divide in terms of body image: to embrace a multiplicity of body types who inhabit and use it daily to inform the mode of production of fashion.